Great Big Lake Design - Peace of mind, thoughtful design

Creative, thoughtful branding, website design, and graphic design for small businesses, professionals, and entrepreneurs.

Logo / Branding: In Depth Design Discovery

Please answer the list of questions below to the best of your ability. We have found that this form has been instrumental in helping us to develop the best possible solution for our branding clients.

If you feel that a question is not applicable to you or that you’ve already answered it within an answer to another question, please feel free to skip it. If you get confused by a question please feel free to ask for clarification or save your question for when we meet to discuss your project.

  • Max. file size: 64 MB.
  • Max. file size: 64 MB.
  • Max. file size: 64 MB.

  • About Your Company/Industry

  • Your answers to these questions will help us to better understand your company, your products and services, and your competitors.

  • Is this a Redesign? (only answer the questions in this section if this is a redesign)

  • Finding the Meaning Behind the Brand

  • In this section our goal is to understand the personality of your company in depth. By knowing what is unique about your company, we can make sure that your brand stands out from the crowd and truly embodies who you are.

  • To see in depth descriptions of each brand archetype, read our blog reposted from an article by Noomii about brand archetypes.

  • Understanding Style and Needs

  • These questions help us to understand exactly what elements need to be incorporated into your new logo and what your stylistic preferences are. The more we know now, the less time it will take us to come up with an appropriate visual direction.

  • Tell Us About Your Customers

  • Knowing your customer/audience is critical. These questions will help us understand who you are trying to reach and how we can speak to their interests and needs.

  • Other

Save and Continue Later