• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Great Big Lake Design - Peace of mind, thoughtful design

Creative, thoughtful branding, website design, and graphic design for small businesses, professionals, and entrepreneurs.

  • Our Work
    • Portfolio
    • Clients
    • Testimonials
  • Services
    • Website Design
    • Website Care Plans
    • Branding | Graphic Design
  • Blog
  • About
  • Contact
Gorilla Marketing – Seth Godin

Gorilla Marketing – Seth Godin

July 10, 2017 By Jake Weaver

[Reposted from Seth Godin’s Blog]

The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them.

One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. That in fact, it was possible to spread an idea with care, guts and effort, not just with money. We wanted people, particularly small businesses, to see that they could be marketers too.

Well, that’s no longer a problem. In fact, it’s swung so far the other way that we have a new problem.

When marketing was expensive, it was done with care. Not only by committees that worked hard to keep things consistent, but by creators who thought deeply about their long-term reputation.

Today, because noise is everywhere, we’re all surrounded by a screaming horde, an open-outcry marketplace of ideas where the race to be heard appears to be the only race that matters. And so subtlety flies out the window, along with a desire to engage for the long haul. Just a troop of gorillas, all arguing over the last remaining banana.

It turns out that there’s a useful response… to ignore them. To stick to the work, to the smallest possible audience, to building something worth talking about.

What actually works in a noisy environment isn’t more noise—it’s the challenging work of earning the benefit of people telling people.

We don’t need more hustle. We need more care and generosity.

– Seth Godin

http://sethgodin.typepad.com/seths_blog/2017/06/gorilla-marketing.html

Filed Under: Business

Primary Sidebar

Recent Posts

  • Why Does a Custom Logo Design Cost More Than $300?
  • Color, Branding, and Accessibility
  • Being a Professional (Why Branding Matters)
  • Running a Business: Perfection is the Enemy of Done
  • What is the GDPR and will it affect me?

Categories

  • Branding
  • Business
  • Graphic Design
  • Great Big Lake
  • Miscellaneous Debris
  • Social Media
  • Web Design

Archives

  • December 2020
  • November 2019
  • August 2018
  • May 2018
  • February 2018
  • November 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017

Privacy Policy • FAQ
California Consumer Privacy Act (CCPA) Opt-Out IconYour Privacy Choices • Notice at Collection

Copyright © 2000– Great Big Lake Design • All rights reserved.
Moscow, ID 83843

Great Big Lake icon - gbL