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Archives for July 2017

The 12 Brand Archetypes

The 12 Brand Archetypes

July 26, 2017 By Jake Weaver

Below is a great article on brand archetypes from www.noomii.com written by Matt Schoenherr. We have found these to be very helpful when working with clients on logo and brand development projects.  What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon …

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Filed Under: Branding

Gorilla Marketing – Seth Godin

Gorilla Marketing – Seth Godin

July 10, 2017 By Jake Weaver

[Reposted from Seth Godin’s Blog] The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. That in fact, it was possible to spread an idea with care, guts and effort, not just with …

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Filed Under: Business

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