Business

Running a Business: Perfection is the Enemy of Done

August 16, 2018 By Sue Baily Weaver

Perfectionism doesn’t help business owners—it can actually cause “analysis paralysis” and anxiety. There’s a lot to do when you’re running a business. It’s easy to feel overwhelmed. I fight this often in my own business. There are a lot of areas that require my attention and, having a tendency to be a perfectionist, I find myself trying to be an expert at everything. It’s just not a reasonable …

Having a Better Conversation

August 4, 2017 By Jake Weaver

Is there a 21st century skill more important than being able to sustain coherent, confident conversation? As a business owner or manager, what skillset do you feel you need to work on the most right now that will have the biggest impact on your business? Is it technology related? Do you need to master this new automation gizmo? Are you struggling with understanding how to make sense of your …

Gorilla Marketing – Seth Godin

July 10, 2017 By Jake Weaver

[Reposted from Seth Godin’s Blog] The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. That in fact, it was possible to spread an idea with care, guts and effort, not just with …