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Sue Baily Weaver

Why Does a Custom Logo Design Cost More Than $300?

Why Does a Custom Logo Design Cost More Than $300?

December 1, 2020 By Sue Baily Weaver

It is possible to pay $300 for a kick-ass custom logo design, but not very likely. You are either extremely lucky or you have a friend/relative/student who is undercharging you. A great logo is crafted with meaning and that takes time… Graphic designers spend time learning and honing their skills. If you invest money in a nice car, you want it fixed by a professional, and you expect to pay …

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Filed Under: Branding Tagged With: fonts, logo design, typefaces

Color, Branding, and Accessibility

Color, Branding, and Accessibility

November 14, 2019 By Sue Baily Weaver

[This blog was taken from a talk for the Pullman WordPress Meetup in September of 2019.] Color plays a major role in branding. When choosing colors for your brand you need to keep in mind your industry, audience, and the feeling that you’re trying to convey. You will also want to pick colors that work well together and use them in a way that is accessible to all audiences. Color …

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Filed Under: Branding

Being a Professional (Why Branding Matters)

Being a Professional (Why Branding Matters)

November 5, 2019 By Sue Baily Weaver

Why does branding matter so much? Branding is more than having a logo designed for your company, though that is a great start. Part of branding is projecting professionalism. My mom was my first teacher regarding professionalism. I was in the 6th grade and I really wanted to start babysitting so that I could have spending money. The advice my mom gave me was, “If you really want to be the …

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Filed Under: Branding

Running a Business: Perfection is the Enemy of Done

Running a Business: Perfection is the Enemy of Done

August 16, 2018 By Sue Baily Weaver

Perfectionism doesn’t help business owners—it can actually cause “analysis paralysis” and anxiety. There’s a lot to do when you’re running a business. It’s easy to feel overwhelmed. I fight this often in my own business. There are a lot of areas that require my attention and, having a tendency to be a perfectionist, I find myself trying to be an expert at everything. It’s just not a reasonable …

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Filed Under: Business Tagged With: blogging, copywriting, writing website content

What is the GDPR and will it affect me?

What is the GDPR and will it affect me?

May 18, 2018 By Sue Baily Weaver

This GDPR material was presented by Jules Webb and Sue Baily Weaver on 05/16/2018 at the Pullman/Moscow WordPress Meetup. Photo by Tommy Lisbin on Unsplash. Tommy Lisbin NOTE: Jules Webb and Sue Baily Weaver are NOT lawyers and the information shared here should not be considered legal advice. Please consult your lawyer for specific advice about your unique situation. The Idea …

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Filed Under: Business Tagged With: email marketing, GDPR, marketing, privacy

5 Easy Steps to WordPress Security

5 Easy Steps to WordPress Security

February 14, 2018 By Sue Baily Weaver

Website security is essential. I don't know if you pay attention to tech news, but there have been a number of WordPress security breaches over the last year. If your website is hacked, you may not lose information (if you have backups), but you will undoubtedly end up spending your valuable time cleaning up the mess or paying someone to do it for you. There are some quick and easy things that …

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Filed Under: Web Design Tagged With: security, website security, WordPress security

CSS Tips and Tricks

CSS Tips and Tricks

November 2, 2017 By Sue Baily Weaver

These CSS tips and tricks were presented by me as a talk at the Pullman WordPress Meetup on October 18, 2017. I gleaned many of the ideas here from the 2017 CSS Dev Conf. If you are a web designer/developer, I highly recommend this particular conference. The atmosphere was personal and the presentations were full of practical information. [last revision: December 9, 2017] What is CSS? CSS …

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Filed Under: Web Design Tagged With: css, web development

Historic “Doves Type” Typeface Resurrected

Historic “Doves Type” Typeface Resurrected

June 21, 2017 By Sue Baily Weaver

I was reading an issue of Colophon magazine a couple of years ago and saw an article about “Doves Type” being revived by Robert Green. The design for this originally metal typeface was commissioned in the late 19th century in London by T. J. Cobden-Sanderson and the creation was overseen by both Cobden-Sanderson and his partner Emery Walker for the Doves Press (see a detailed history of Doves Type …

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Filed Under: Graphic Design Tagged With: fonts, typefaces

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Recent Posts

  • Why Does a Custom Logo Design Cost More Than $300?
  • Color, Branding, and Accessibility
  • Being a Professional (Why Branding Matters)
  • Running a Business: Perfection is the Enemy of Done
  • What is the GDPR and will it affect me?

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