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Branding

Why Does a Custom Logo Design Cost More Than $300?

Why Does a Custom Logo Design Cost More Than $300?

December 1, 2020 By Sue Baily Weaver

It is possible to pay $300 for a kick-ass custom logo design, but not very likely. You are either extremely lucky or you have a friend/relative/student who is undercharging you. A great logo is crafted with meaning and that takes time… Graphic designers spend time learning and honing their skills. If you invest money in a nice car, you want it fixed by a professional, and you expect to pay …

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Filed Under: Branding Tagged With: fonts, logo design, typefaces

Color, Branding, and Accessibility

Color, Branding, and Accessibility

November 14, 2019 By Sue Baily Weaver

[This blog was taken from a talk for the Pullman WordPress Meetup in September of 2019.] Color plays a major role in branding. When choosing colors for your brand you need to keep in mind your industry, audience, and the feeling that you’re trying to convey. You will also want to pick colors that work well together and use them in a way that is accessible to all audiences. Color …

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Filed Under: Branding

Being a Professional (Why Branding Matters)

Being a Professional (Why Branding Matters)

November 5, 2019 By Sue Baily Weaver

Why does branding matter so much? Branding is more than having a logo designed for your company, though that is a great start. Part of branding is projecting professionalism. My mom was my first teacher regarding professionalism. I was in the 6th grade and I really wanted to start babysitting so that I could have spending money. The advice my mom gave me was, “If you really want to be the …

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Filed Under: Branding

The 12 Brand Archetypes

The 12 Brand Archetypes

July 26, 2017 By Jake Weaver

Below is a great article on brand archetypes from www.noomii.com written by Matt Schoenherr. We have found these to be very helpful when working with clients on logo and brand development projects.  What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon …

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Filed Under: Branding

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Recent Posts

  • Why Does a Custom Logo Design Cost More Than $300?
  • Color, Branding, and Accessibility
  • Being a Professional (Why Branding Matters)
  • Running a Business: Perfection is the Enemy of Done
  • What is the GDPR and will it affect me?

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