Great Big Lake Design - Peace of mind, thoughtful design
Creative, thoughtful branding, website design, and graphic design for small businesses, professionals, and entrepreneurs.
It is possible to pay $300 for a kick-ass custom logo design, but not very likely. You are either extremely lucky or you have a friend/relative/student who is undercharging you. A great logo is crafted with meaning and that takes time… Graphic designers spend time learning and honing their skills. If you invest money in a nice car, you want it fixed by a professional, and you expect to pay …
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[This blog was taken from a talk for the Pullman WordPress Meetup in September of 2019.] Color plays a major role in branding. When choosing colors for your brand you need to keep in mind your industry, audience, and the feeling that you’re trying to convey. You will also want to pick colors that work well together and use them in a way that is accessible to all audiences. Color …
Why does branding matter so much? Branding is more than having a logo designed for your company, though that is a great start. Part of branding is projecting professionalism. My mom was my first teacher regarding professionalism. I was in the 6th grade and I really wanted to start babysitting so that I could have spending money. The advice my mom gave me was, “If you really want to be the …
[Read more...] about Being a Professional (Why Branding Matters)
Below is a great article on brand archetypes from www.noomii.com written by Matt Schoenherr. We have found these to be very helpful when working with clients on logo and brand development projects. What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon …