A few years ago, Sue and I were watching the Pete Holmes Show. In the opening monologue, he talked about how “doing chores was doing a favor for your future self.” While it wasn’t a concept that was hard to grasp, the truth of that simple statement resonated with us both. My go-to joke about procrastination usually sounds something like, “why do today what you can put off until tomorrow?” While …
Archives for May 2017
How to Create a Twitter Business Account
Marketing your business on Twitter and other social media platforms can be intimidating if you haven’t yet done it. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 50% of marketers feel that social media marketing had become more difficult in the last 12 months. Many small business owners indicate a lack of understanding, time and other key resources as reasons …
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How to Create a Facebook Business Page
Before we start this tutorial on how to create a Facebook business page perhaps the first question to ask is, “Why would you want to?” This question ultimately should be answered in the context of your business plan, what your marketing buyer persona (your ideal customer) looks like (including where they spend their time online), and how you can most effectively reach that buyer persona with your …