Great Big Lake Design - Peace of mind, thoughtful design
Creative, thoughtful branding, website design, and graphic design for small businesses, professionals, and entrepreneurs.
Below is a great article on brand archetypes from www.noomii.com written by Matt Schoenherr. We have found these to be very helpful when working with clients on logo and brand development projects. What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon …
[Reposted from Seth Godin’s Blog] The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. That in fact, it was possible to spread an idea with care, guts and effort, not just with …