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So far in Social Media we have covered: How to Create a Facebook Business Page and How to Create a Twitter Business Account. Now it is time to work through creating a LinkedIn company page. While Facebook, by far, has the largest member base with 1.13 billion daily active users compared to LinkedIn’s 467 million, there are several compelling reasons for businesses to establish and maintain a …
Marketing your business on Twitter and other social media platforms can be intimidating if you haven’t yet done it. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 50% of marketers feel that social media marketing had become more difficult in the last 12 months. Many small business owners indicate a lack of understanding, time and other key resources as reasons …
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Before we start this tutorial on how to create a Facebook business page perhaps the first question to ask is, “Why would you want to?” This question ultimately should be answered in the context of your business plan, what your marketing buyer persona (your ideal customer) looks like (including where they spend their time online), and how you can most effectively reach that buyer persona with your …