Great Big Lake Design - Peace of mind, thoughtful design
Creative, thoughtful branding, website design, and graphic design for small businesses, professionals, and entrepreneurs.
Below is a great article on brand archetypes from www.noomii.com written by Matt Schoenherr. We have found these to be very helpful when working with clients on logo and brand development projects. What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon …
[Reposted from Seth Godin’s Blog] The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. That in fact, it was possible to spread an idea with care, guts and effort, not just with …
I was reading an issue of Colophon magazine a couple of years ago and saw an article about “Doves Type” being revived by Robert Green. The design for this originally metal typeface was commissioned in the late 19th century in London by T. J. Cobden-Sanderson and the creation was overseen by both Cobden-Sanderson and his partner Emery Walker for the Doves Press (see a detailed history of Doves Type …
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So far in Social Media we have covered: How to Create a Facebook Business Page and How to Create a Twitter Business Account. Now it is time to work through creating a LinkedIn company page. While Facebook, by far, has the largest member base with 1.13 billion daily active users compared to LinkedIn’s 467 million, there are several compelling reasons for businesses to establish and maintain a …
A few years ago, Sue and I were watching the Pete Holmes Show. In the opening monologue, he talked about how “doing chores was doing a favor for your future self.” While it wasn’t a concept that was hard to grasp, the truth of that simple statement resonated with us both. My go-to joke about procrastination usually sounds something like, “why do today what you can put off until tomorrow?” While …
Marketing your business on Twitter and other social media platforms can be intimidating if you haven’t yet done it. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 50% of marketers feel that social media marketing had become more difficult in the last 12 months. Many small business owners indicate a lack of understanding, time and other key resources as reasons …
[Read more...] about How to Create a Twitter Business Account
Before we start this tutorial on how to create a Facebook business page perhaps the first question to ask is, “Why would you want to?” This question ultimately should be answered in the context of your business plan, what your marketing buyer persona (your ideal customer) looks like (including where they spend their time online), and how you can most effectively reach that buyer persona with your …
Sue Baily Weaver is a Certified Digital Business Consultant with WP Elevation. WP Elevation is a mastermind group of WordPress consultants who focus on implementing best practices for project management and development workflow. …